Attributes help you expose data about roadmap items without having to open the item itself or navigate to a different board. You can configure each roadmap independently to surface different combinations of attributes so that each audience gets the data they need without being overwhelmed.
In this article:
Attributes for timelines and columns boards
Card attributes in Productboard allow you to display key information directly on roadmap cards, enhancing visibility and streamlining your workflow. This feature is available on both timeline and column boards across all item types.
Displaying card attributes on New boards
- Navigate to your timeline or columns board.
- In the header, click Card customization.
- Select which item type you want to add the attribute to (e.g. objective, initiative, features, releases).
- Select which attributes you want to display on your cards.
Editing Attributes
You can edit attributes directly on the card:
- Click on the attribute you wish to edit.
- Make your changes in the inline editor.
- Your changes will be saved automatically.
- Please note: If you change attribute from the roadmap cards, sometimes you need to click on “refresh” in the top right to see the latest changes.
List of available card attributes
Here are the card attributes currently supported for timelines and columns boards:
Owner
Displays the workspace member assigned as the owner of each item.
See Owning entities in Productboard for details.
See Owning entities in Productboard for details.
Teams
Timeframe
Display each item's timeframe. This is particularly useful if your audience prefers a columns board layout but you still need to convey timeframe information.
See Use timeframe columns to plan your items against time for details.
See Use timeframe columns to plan your items against time for details.
Custom fields
- Member: Visualize an important person connected to the item (e.g., designer, tech lead)
- Custom date field: Visualize essential milestones for the item (e.g., GA date)
- Single select: Visualize important categorization of the item (e.g, investment bucket, persona)
- Multiselect: Visualize important categorization of the item (e.g., platform, persona, country)
- Number: Visualize numerical context (e.g., ARR, capacity estimate)
- Text: Visualize any other information important to the item
See Add custom fields to your boards for details.
Tags
Customer Importance Score
If you collect feedback and link it to items from an insights board, each item's aggregate score will be shown.
See Use the Customer Importance Score to surface your top-requested features for details.
See Use the Customer Importance Score to surface your top-requested features for details.
Initiatives
Displays any initiatives the item has been assigned to.
See Initiative management in Productboard for details.
See Initiative management in Productboard for details.
Objectives
Displays any objectives associated with this item. Objectives usually represent strategic company goals or OKRs. Set this data from each item's details panel or from features board columns (Add columns > Objectives). You can create objectives from the Data section.
See Defining your product objectives for details.
See Defining your product objectives for details.
Health
Displays whether the current item is on track, at risk, or off track. This is a manually-updated field that lets PMs keep folks updated on how features are progressing at a glance.
See Provide health updates for your features for details.
See Provide health updates for your features for details.
Effort
Displays the item's effort field, which usually represents story points, work weeks, or person hours.
See How does the effort field work? for details.
See How does the effort field work? for details.
Dependencies
Displays anything blocking or blocked by this item.
See Track feature dependencies to mitigate risks for details.
See Track feature dependencies to mitigate risks for details.
Drivers
Displays drivers associated with the item.
See Score data from zero to five using drivers for details.
See Score data from zero to five using drivers for details.
Progress
Displays each item's progress as a blue bar. Any supported item can be set to one of three progress tracking modes: manual, status-based, or calculated.
See Track your work progress for details.
See Track your work progress for details.