Integrate with Amplitude to combine behavioral data with customer feedback

Claudia Pelagatti

Updated July 15, 2024 19:51

Productboard Customer Education Team

By integrating Productboard with Amplitude, Product Managers will be able to more easily derive insights from qualitative and quantitative data and make better decisions on what to build next.

With this integration, you will now be able to:

Aggregate customer and product data from multiple sources in a single place to get a richer view of how your feature is performing.
Use built-in Amplitude cohorts to filter notes, features, and roadmaps, and create custom User Impact Scores
Better serve your target persona by studying qualitative feedback alongside behavioral product data.

Installing the Amplitude integration

To install the Amplitude integration, follow the steps below:

Get your Productboard access token. The access token will enable you to connect Productboard to Amplitude. To get the access token, click the workspace name and then Integrations ():
Scroll down to Public API, and add a new access token by clicking the plus button ().
Copy the access token, and store it in a secure location, as it will only be displayed once, and you need it in the next steps.
Finally, name the token; we recommend calling it: Amplitude Cohort Sync.
Set up Productboard as an Amplitude data destination. In Amplitude, click on Data Destinations:
To see the Productboard data destination, search for “Productboard” under the Destinations tab:
Click on Productboard, and you’ll see this modal below. Name your integration, and paste the access token that you copied in step one.
Finally, you need to define the matching key for Amplitude. You do this by choosing which Amplitude user properties match those listed on Productboard. Select User ID in Productboard User ID. You can select either Email or Productboard external ID to match users.

The installation is now complete!

Note: Once you’ve installed the integration, no changes will occur within your Productboard or Amplitude instances.
Changes will only occur when you manually choose which cohorts you wish to sync with Productboard.

Choosing which cohorts from Amplitude to sync

Productboard’s Amplitude integration enables you to filter and assess features and feedback by Amplitude’s cohorts. In practice, you should be syncing user attribute cohorts, and user behavioral cohorts to Productboard.
Before syncing cohorts to your Productboard workspace, you need to determine which cohorts you wish to sync. Below you can find examples of useful cohorts you could choose.

Tip: To supercharge your analyses, we recommend having a deep set of user properties in your product analytics tool.

For example, Productboard has properties such as created_at, job_title, role, plan, space_paid_users.

We have also integrated Amplitude with Clearbit, which gives us additional user properties such as industry_category, estimated_revenue, money_raised, and employee_range.

User attribute cohort examples

User role	A user’s permission set. For example, admin and user.
Job title	Their role within the organization. For example, IT Managers, Sales, and Executives.
Time on platform	Using the `created_at` property. For example, new user, and experienced users. If you use trials, also create a trial user cohort.

User behavioral cohorts

Onboarding status	If you have an onboarding funnel, create a cohort for each stage of the funnel. This will enable you to assess feedback based on a user’s onboarding status.
Power users	Enable you to assess the feedback from your most engaged users.
Disengaged users	Find out why users are disengaged by assessing their feedback.
Churned or historically engaged users	Find out why historically engaged users became disengaged.
North star contributors	Users who are currently contributing to your north star. For example, Productboard tracks weekly active users. Therefore, we have cohorts for users who are currently weekly active users, and those who are not.
Feature level engagement	If there are any features you’re interested in improving, create cohorts based on users that have engaged with that feature. You might find laterally useful feedback in unexpected places.

Syncing cohorts

Once you created cohorts, you can start to sync them.

In Amplitude, go to the Cohorts page:
On the Cohorts page, click on the cohort you wish to export and press View cohort details:
Here you can see the details associated with the cohort selected. To sync the cohort, click Sync to...
Then, select Productboard:
Select an API target, which is the integration name, and choose the sync cadence.
We recommend having your strategically essential cohorts as automated syncs, whereas one-time syncs are appropriate for project work:

That's it! It will take some time for the sync to complete, but you should be able to use the cohort on Productboard within approximately 30~minutes.

Resyncing one-time syncs

Automated syncs will automatically resync the cohort to Productboard on an hourly or daily basis.
One-time syncs will not automatically resync, but you can always resync through a single click in your Amplitude instance.

To resync a one-time sync:

Click on a Cohort.
Select Syncs.
Then, click on Sync Now:

Using Amplitude cohorts in Productboard

Once you install the integration, you can use Amplitude cohorts in Productboard. Below we will cover how you can use cohorts on the Features and Insights board.