Embed analytics inside collaborative documents

Productboard now supports embedding analytical charts and dashboards directly into your collaborative documents. This powerful feature allows product managers to visualize data from external analytics tools, making it easier to evaluate and measure the success of released capabilities without switching between platforms.

Product managers will find this helpful in the following use cases:

• Feature Performance: Embed adoption metrics for newly released features.
• User Behavior: Show funnel analysis or user journey data.
• Success Metrics: Display KPIs and goal tracking in PRDs or retrospectives.
• A/B Testing: Include experiment results and statistical analysis.
• Stakeholder Reports: Create comprehensive documents with live data for leadership reviews.

Note: Currently, you can embed content from Mixpanel, Amplitude, and Looker.

In this article:

• Getting Started
  • Step 1: Prepare Your Analytics Content
  • Step 2: Insert the Embed in Productboard
• Platform-Specific Instructions
  • Mixpanel
  • Amplitude
  • Looker
• Best Practices
• Troubleshooting

Getting Started

First things first: check to make sure you have the following prerequisites:

• Access to one or more supported analytics platforms.
• Appropriate permissions to view and share content from your analytics tool.
• Edit access to the Productboard document where you want to add the embed.

Step 1: Prepare Your analytics content

Note: These are general instructions. For more details, see Platform-specific instructions below. 

1. Open your analytics platform.
2. Navigate to the chart, dashboard, or report you want to embed.
3. Look for the Share or Embed option (usually found in the toolbar or menu).
4. Generate the embed code or shareable link.
5. Copy the embed URL or code to your clipboard.

Step 2: Insert the embed URL into Productboard

1. Open your Productboard document.
2. Click where you want to insert the analytics embed.
3. Select "Paste as preview" from the menu options.
   
   
    
4. Adjust the size if needed by clicking and dragging the vertical bars on either side of the embedded chart.
5. Test that the embed displays correctly and shows current data.

Platform-specific instructions

Here are links to the relevant documentation for each supported platform. Use these to acquire the correct embed URL for step 1 above. 

• Mixpanel
• Amplitude
• Looker

Best Practices

Here are some tips for getting the most out of embedded analytics:

• Choose relevant metrics: Select charts that directly relate to the feature or capability being discussed.
• Keep it focused: Avoid overwhelming documents with too many embedded analytics.
• Update regularly: Refresh or replace embeds as your measurement needs evolve.
• Add context: Include brief descriptions explaining what each chart shows and why it matters.
• Check permissions: Ensure team members have access to view the embedded content.

Troubleshooting

Here are some common issues and their simple fixes. 

• Embed not displaying: Check that the URL is correct and the source content is publicly accessible.
• Permission errors: Verify sharing settings in your analytics platform.
• Outdated data: Some embeds may have caching delays—check refresh settings.
• Layout problems: Try adjusting embed size or document formatting.

If you encounter issues not covered in this guide:

• Check your analytics platform's documentation for embed requirements.
• Contact Productboard support for technical assistance (support@productboard.com).
• Consult with your team's analytics administrator.

See also

• Collaborate on documents within Productboard
• Integrate with Amplitude to combine behavioral data with customer feedback
• Integrate with Mixpanel to better understand customer feedback using behavioural data