How to integrate SatisMeter with Productboard using Zapier

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SatisMeter helps you to understand how your customers see your product by automatically collecting customer feedback using Net Promoter Score (NPS), Customer Satisfaction (CSAT or CES), or Product-market fit (PMF) surveys on an ongoing basis. SatisMeter provides valuable insights for your Go-To-Market, marketing, and product teams with a detailed breakdown of ratings, including valuable insights in comments and enriched user information.

In this article:

Relevant to both new and legacy boards

SatisMeter use cases

SatisMeter is used by customer success and support, product and development, and marketing teams to:

  • Identify what features your users want you to prioritize.
  • Gain early validation of new product ideas.
  • Improve an existing product or feature.
  • Measure your entire product experience.
  • Recruit the right audience for customer research.
  • Create and send surveys within minutes.

How to integrate with SatisMeter


By connecting to SatisMeter using Zapier, you’ll be able to analyze your survey responses in Productboard. To set it up check out this Zap!

Note: Only NPS survey ratings will create a note in Productboard. Any custom surveys and open question responses will not create a note on the Insights board.

After clicking Connect Productboard + SatisMeter you need to set up a Trigger and an Action.

Creating the trigger

  1. After clicking to create a Zap, you can look and choose SatisMeter from their available list, select "New Survey Response" on the Event field and click on Continue:
  2. In the next section, you'll need to connect to your SatisMeter account by clicking on Sign In.
    You'll be directed to a new page, where you have two options:

    - I don't have a SatisMeter account yet. Create one for me. - in which you can insert your name, e-mail, and password to create a new account within our platform;
    - I already have a SatisMeter account. Let me log in. - in which you'll need to insert the same email and password you log in to your account with us.

    In case you use Google SSO to log in to SatisMeter, you can create a new password by selecting Forgot Password? Don't worry, you'll then be able to still log in here using Google or your newly created password.
    After this page, simply select your account on the main page and click on Continue.
  3.  In this last section, you'll actually set up the trigger 😄
    First, you need to choose which Project and then surveys you'd like the Zap to work with (you can leave the second field blank in case you'll use it in all surveys inside the selected project).
  4. You need to test your trigger before continuing, for that, click on Test in the next section and Zapier will retrieve all responses to make sure it's on the right project and if you selected, a specific survey.

Creating the action

After creating the trigger you need to create the action to create a note in Productboard.

  1. Select Productboard from the App options and then choose the event Create a note, which is what you'd like to happen in Productboard when the trigger happens in SatisMeter, and click Continue.
  2. Then, you need to Sign In to Productboard and select Continue.
  3. The Setup Action section varies according to the selected platform, so you can fill up all fields always keeping in mind what you'd like to happen there once SatisMeter's trigger happens.
  4. Similar to the trigger, you need to test the action before you can publish the Zap.

Publishing the Zap

If your tests were completed, click on Publish Zap (in the last section of the Action) and select "Publish and Turn On" in the pop-up that will show up:


Once the selected survey gets a new response in SatisMeter it will create a new unprocessed note on your Insights board which will look like this: 

Note: Only NPS survey ratings will create a note in Productboard. Any custom surveys and open question responses will not create a note on the Insights board.

school Productboard Academy Webinar

Whether you’re a SatisMeter customer looking to get started, a Productboard customer who wants to know more about how to use SatisMeter, or both, you’re in the right place! In this webinar, we’re going to be talking about how you can use SatisMeter to design simple but powerful surveys for your customers to shape the direction of your product.
👉 Watch now 👈

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