Integrate with Intercom


V12 4:24 Start+.svg


Don't lose track of all that valuable product feedback in Intercom! Use this integration to load all of your Intercom conversations into Productboard (or a subset as defined by tags that you define) and link insights from customers to the feature ideas they inspire.

  • Log feature requests and identify product gaps
  • Generate feature ideas based on user pain-points
  • Track bugs
  • Identify problem areas in UX and onboarding
  • Validate which jobs customers are hiring your product to do

Here's how it works... 🎥


In this article:

How to authorize the Intercom integration

Note: To authorize the Intercom integration, you must be an admin of your Productboard workspace.


  1. In Productboard, navigate to the Integrations page.
  2. Select Intercom [+] to add a new integration.
  3. Click Authorize to connect your Intercom account.

How to conduct a one-time import of Intercom conversations

Import Intercom conversations manually by searching for specific conversations, then selecting those you'd like to import. Available conversation search criteria:

  • Date range
  • Open/Closed
  • Tag
Note: Please allow sufficient time for the import process, since the Intercom API needs to be accessed for each conversation individually and may be subject to rate limits.

How to import conversations via tags


If you've set up your integration to pull only conversations with a certain conversation tag in Intercom, this tag can be applied to any message in a conversation in order to send the entire conversation (importing individual messages is not supported).

To apply a tag to a conversation in Intercom, hover along the right edge of a message and select Tag this reply.


Note that tags applied to the customer in the right sidebar will not push this conversation to Productboard:


To ensure your conversation gets sent to Productboard... perform an action in the conversation thread after applying your tag.

Actions include:

  • Assigning the conversation to someone
  • Replying to the conversation
  • Adding a note to the conversation
  • Closing/Re-opening the conversation
Best practice: Tag a message in the conversation as soon as you realize the conversation should be sent to Productboard.

Please note tags are case sensitive, and if applied to the conversation, they will be sent to Productboard as part of the note generated via the Intercom integration.

Frequently asked questions

Why aren't my Intercom conversations getting pushed to Productboard?

Please verify the following:

  1. In Productboard, on the Integrations page, ensure your Intercom integration is toggled on.
  2. Select the integration in question to view its settings. If configured only to pull Intercom conversations with a specific tag, verify the tag specified is the same one you use in Intercom.
  3. In Intercom, ensure you're applying tags in the correct part of the interface — to the message itself, not to the person (see screenshot above).
  4. In Intercom, make sure you're taking some action after you've applied the tag. For example, you could send a reply, close the conversation, or leave a note for a colleague or yourself (see above). Due to the nature of Intercom's API, this is the only way Productboard can tell that a tag has been added to a conversation.

Why doesn't the conversation pushed to Productboard have a user name assigned?

There may be an error if it is completely empty — no name, no email, no company. Contact us!

If a new user from a brand new company is submitting feedback, you may need to create the company and assign it to the user. Moving forward, feedback from that user will be synced automatically.

However, if a brand-new user submits feedback from a domain that is already associated with an existing company in your Productboard account, that user will automatically be assigned to that company.

Was this article helpful?
12 out of 18 found this helpful



Article is closed for comments.

Articles in this section

See more
Our Support hours:
Monday to Friday from 9:00 am - 2:00 am CET. Monday to Friday from 0:00 am - 5:00 pm PST.
Productboard Academy
Become a Productboard expert with self-paced courses, quick tip videos, webinars and more.
Product Makers Community
Connect with product leaders, share and find product jobs, and learn how to approach similar challenges. Come join our Product Makers community.