Spark continuously analyzes your customer feedback to surface findings. Findings are structured observations about real customer needs and pain points. The most significant findings are grouped and synthesized into opportunities: prioritized, evidence-backed customer problems ready for roadmap consideration. Together, findings and opportunities help you identify what matters most to your customers without manual synthesis.
In this article:
- Understanding findings and opportunities.
- Browsing findings.
- Viewing opportunities on Spark home.
- The opportunities board.
- See also
Understanding findings and opportunities
Spark's AI pipeline analyzes your customer feedback to generate findings. Each finding captures a recurring theme, friction point, or unmet need observed across multiple pieces of feedback. Findings link back to the specific notes that informed them, so every observation is grounded in real customer data.
When multiple findings point to the same underlying customer problem, Spark groups and synthesizes them into an opportunity. An opportunity is a concise problem statement enriched with strategic context: OKR alignment, competitive signals, segment data, and roadmap gaps. Opportunities are ranked by signal strength so the most impactful problems rise to the top.
Browsing findings
The findings board gives you a dedicated view of every finding Spark has generated in your space. To open it from the Main menu, select Library > Findings. The board header and nav item are labeled Beta.
The board displays all system-generated findings sorted by creation date, with the most recent at the top. You can filter the list by Name or Owner using the grid filtering controls.
Opening a finding
Click any row in the findings board to open the finding detail sidebar. The sidebar includes:
- Description: A summary of the observed pattern or insight.
Viewing opportunities on Spark home
Each week, Spark surfaces the top three AI-generated opportunities in a card carousel on the Spark home screen. These cards represent the highest-signal customer problems based on your most recent findings.
Each card displays the opportunity title. You have two options from a card:
- Select Learn More to open the full opportunity sidebar.
- Select Dismiss to remove the card from the carousel.
See Spark: Explore weekly opportunity briefings for details.
Exploring an opportunity in depth
The opportunity sidebar gives you the full picture of a customer problem. It includes:
- Problem statement: A concise description of the customer need.
- Supporting evidence: The findings and feedback signals that informed this opportunity.
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Enrichment context: Additional context across five dimensions.
- Strategy and OKR alignment: How the problem connects to your strategic goals.
- Competitive intelligence: Relevant signals from your competitive landscape.
- Segment sizing: Which customer segments are most affected.
- Product knowledge: How your current product relates to the problem.
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Roadmap gaps: What's planned (or not) to address this need.
Taking action on an opportunity
From the opportunity sidebar, you can move directly into planning and discovery. Three actions open a Spark chat session with the opportunity pre-loaded as context:
- Explore with Spark: Start an open-ended conversation about the opportunity.
- Create Initiative: Kick off a new initiative directly from the opportunity.
- Brainstorm Solutions: Generate and explore possible solutions to the customer problem.
The opportunities board
All opportunities are also available in one place on the opportunities board. To open it from the Main menu, select Library > Opportunities.
The board displays all AI-generated opportunities in a grid view. Click any row to open that opportunity's sidebar, where you can review its details.
Currently, the opportunities board is read only; you can't edit data here.