Perform post-launch evaluations with Spark

Pricing banner: The following capabilities are available on all Productboard plans.

 

Note: Productboard Spark is currently in open beta and available to all customers. The beta is a standalone experience that doesn't integrate with existing Productboard workspaces. 

If you're on an Enterprise plan and workspace integration is important to you, contact your Productboard representative to discuss options. Otherwise, you can join the Spark beta here.

Shipping a feature doesn't tell you whether it worked. Spark's post-launch evaluation skill guides you through a structured impact review that combines your original goals, analytics data, and customer feedback to produce a verdict and a recommended next action.

In this article:

What post-launch evaluation does

The post-launch evaluation skill guides you through a structured review of a shipped initiative or feature. Spark reads your entity details, spec, and original goals, then compares them against post-launch analytics and customer feedback to produce an evaluation document.

At the end of the flow, Spark creates the document in your personal section and links it to the evaluated entity. The document includes:

  • An executive summary with an impact rating and confidence level.
  • A breakdown of target outcomes vs. actual performance.
  • Analytics highlights showing weekly metric trends and segment breakdowns.
  • Feedback highlights comparing pre-launch and post-launch customer signals.
  • Recommendations and a suggested next action.

Spark assigns one of four impact ratings:

Rating What it means
🟢 On track Primary metric is meeting or exceeding target; qualitative signal confirms value.
🟡 Mixed signals Some metrics are off-target or qualitative concerns are present.
🔴 Off track Primary metric is significantly below target; qualitative signal shows the original pain is persisting.
◽ Pending Insufficient data to make a determination. Spark lists what's missing and how to get it.

Before you begin

To run a post-launch evaluation, you need:

  • A Productboard space with Spark enabled.
  • A shipped (or recently shipped) initiative or feature.
  • Success metrics defined in the initiative or feature's spec, if available. Spark measures performance against these original targets.
  • (Optional) An analytics integration like Amplitude, Pendo, or Hex. See Connecting an analytics tool below.

Running a post-launch evaluation

Once you have all you need, you can trigger the post-launch evaluation skill in any of these ways:

  • Type /post-launch-evaluation in any Spark chat.
  • Click the skill on Spark Home.
  • Select it from the Skills page.

Once the skill is triggered, it will walk you through the rest of the process, and might ask you a few clarifying questions as it goes. 

When the skill is finished, it will present you with an evaluation document. You may continue to edit this document with or without Spark's help. 

Connecting an analytics tool

Spark supports several analytics tools like Amplitude, Pendo, and Hex via MCP. Connecting one of these tools lets Spark query your analytics data directly instead of relying on manual input.

To learn how to connect an analytics tool, see Connect external tools to Productboard Spark.

Once your analytics tool is connected, return to Spark and run /post-launch-evaluation. Spark detects the connected integration and queries it automatically.

Note: If you don't use Amplitude, Pendo, or Hex, you can still complete an evaluation by providing data manually via CSV upload or a link to an exported report.

See also

Was this article helpful?
0 out of 0 found this helpful

Articles in this section

See more
Our Support hours:
Monday to Friday from 9:00 am - 2:00 am CET. Monday to Friday from 0:00 am - 5:00 pm PST.
Productboard Academy
Become a Productboard expert with self-paced courses, quick tip videos, webinars and more.
Product Makers Community
Connect with product leaders, share and find product jobs, and learn how to approach similar challenges. Come join our Product Makers community.