3. Features: Capture and organize your feature ideas

For years, product managers have been stuck managing our most important decisions in spreadsheets and project management tools. They've lacked a way to visualize essential prioritization criteria or get a holistic view of all our feature ideas.

That's about to change.

Meet your new Features board. It's designed to offer the right balance of structure and flexibility so you can confidently decide what to build next:

  • Capture your feature ideas and organize them in a flexible product hierarchy
  • Surface the most promising ideas: sort & filter by the criteria you choose
  • Prioritize around clear objectives that align with your product strategy
  • Plan your releases and decide what to deliver when
  • Monitor each feature's status as it progresses from discovery to launch

Here's how it works: 🎥



In this article:

Organizing your feature ideas

Tame your unwieldy backlog of hundreds (or thousands) of feature ideas by adding them to your flexible product hierarchy.

We've found it best to organize features by the user needs they address. Doing so keeps everyone focused on the problems our solutions should address. feature-hierarchy.jpg
What matters most is that the hierarchy is organized logically so that your team can easily navigate and find the right feature ideas – whether that's by user need, product area, or technical component. Whatever structure you decide, it should be around components that remain relatively stable over time, rather than short-term projects or initiatives that come and go.

At the least, your hierarchy's structure should map closely to the areas of responsibility for each product manager on your team. So start by considering how you divide responsibilities across product managers or product teams and use that as the foundation for your hierarchy. It's best to start with a simple, shallow structure and add more layers later as necessary.

Once your hierarchy is complete, you'll have an organized outline of your product with all the ideas you have for improving it nested neatly within. PM bliss!

What do features represent?

Don't get hung up on the name "feature."

In reality, features can represent user needs or broad capabilities you want to unlock. They don't need to be specific solution ideas, and they often shouldn't be... unless you've done the necessary product discovery to arrive at the best possible solution idea.

Features will evolve as they progress through your prioritization process, and you get a better sense of the solution they entail. It's ok to update their name and description as you go.

As for naming your features, we recommend keeping it short. This makes your boards easier to skim, and often makes features easier to find – not harder. So if you're using features to represent jobs-to-be-done or user scenarios, we recommend using shorthand for these concepts in the name and describing them in more detail in the description field.

The feature description field could also be a great place to add other information on business objectives, key results, KPIs, and details on phasing/milestones, user scenarios, or acceptance criteria.

Managing features and subfeatures

In Productboard, features are the most important ideas you're prioritizing. But it can often be helpful to break big ideas down into smaller subfeatures...


Or take several small, related ideas and roll them up as subfeatures under one big idea...


For now, it might help to think of features as big ideas (epics) and subfeatures as small ideas (user stories). But between you and me, that's not strictly the case. Down the road, you may wish to prioritize a small-yet-critical enhancement directly against a big idea. And for this, it would make sense for them both to be features.

That's why if you're pushing features from Productboard into a development planning tool like Jira, you can decide whether a feature should be pushed as an epic, a story, or another smaller issue type.

A few more limitations of subfeatures:

  • Only features can span multiple releases
  • Only features can appear on the Features board matrix grouping
  • Only features can be scored by objective/driver and other prioritization criteria
  • Board groupings primarily serve to group features (underlying subfeatures are just along for the ride)

That's all you need to know for now! Your best bet is to start with features for now and begin adding subfeatures as required down the road.

Next steps

✅ Set up a basic product hierarchy

Add a new product to your Features board and set up a simple hierarchy outlining the major areas (or user needs) of your product. Add some feature ideas to each area. Check out our popular article on this:

school Productboard Academy Webinar

Learn best practices around organizing your product hierarchy through this convenient, on-demand webinar. A member of team Productboard will explain key concepts, share tips, and answer all your questions so you feel prepared to hit the ground running.

Watch "Organize your work into a useful hierarchy"

Note: Webinars are available for trial users and paid customers only.


That's your primer on organizing features on the Features board!

Next up, we'll take a closer look at using data columns to prioritize what to build next and plan when it gets delivered.


See also

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