What is the customer requesting? Please provide details on the request so we can better understand why this is important to them.
Your Answer:
How will they use this feature? In what business scenarios will they do this?
Your Answer:
Without this feature what issues is the customer currently facing? Be detailed and explain why this causes pain for the customer.
Your Answer:
Justify this request. Why/How does this improve the user’s experience? Back up this request with real benefits that the feature will deliver.
Your Answer:
What does the user need this for?
what is the user trying to solve?
Can you provide an example:
How do you do this now:
(e.g. a recording)
(who’s the customer, their role, how they currently use the functionality in question, or what kinds of problems they need to solve etc.)
(which assumptions or hypotheses were confirmed? what parts of our solution worked well?)
(which assumptions or hypotheses were disproved? what parts of our solution didn’t work?)
(things to consider that we haven’t previously)
(what do we need to discover further?)
(any ideas for our solutions based on the interview)
Provide a short description about the "feature" - help us understand the customer need to the business problem it would solve
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State your hypothesis
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How will we know if the need/problem has been solved?
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What open questions do you still have, if any?
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How much time would you be willing to invest to solve this need/problem? (state in weeks)
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[Link] to a long-form detailed brief, including:
As a user, I want to…
Link:
ABC:
Link to Product Brief (optional)